The 'Bring Children to the Snow' campaign, "SnowKidz", launched in 2007 aimed to encourage FIS (Fédération Internationale de Ski) Members (National Ski Associations) to promote snow sports in their own country. Now World Snow Day goes beyond the FIS members to work with everyone involved in the snow sports community. The overall aim is to introduce children, from 4 to 14 years old, to the wonders of the mountain environment and snow sports, by encouraging all stakeholders to celebrate everything related to snow around the world on the same day. The 2014 edition will take place on the 19th of January.
A clear message from the FIS President
Gian Franco Kasper believes that children are our future. Each and every season we want to see more and more children taking to snow sports for the first time and whether they will grow up to be professional skiers or not is not what is important to us. What we want is to watch them grow up with skiing and/or snowboarding as an important part of their lives. It is this vision that was the main inspiration for FIS’s ‘Bring Children to the Snow’ campaign that was introduced by the FIS Council in November 2007. World Snow Day brings together many of the general benefits of snow sports and combines them with the joy and wonder of the snow. It is a day where children come with their families and are encouraged to enjoy and explore the snow and at the same time they learn about the environment, health benefits of snow sports and safety on and off the snow in ski resorts across the world. We hope that World Snow Day delivers an experience, for each and every child who takes part, to cherish for a life time and will want to re-live each year…
The role of the FIS
The main role of the FIS has always been its the organisation of the competitive side of skiing and snowboarding and for the past 100 years its aim has been to uphold the prestige and fairness of competitive snow sports through to the highest levels. However, due to a decline in participation in snow sports over the last few years, especially among the younger market, the FIS has become committed to the world-wide promotion and development of recreational skiing and snowboard to try and bring these numbers back up.
World Snow Day is not just about numbers!
Children of today will be the decision-makers of tomorrow. The increase in temperatures due to global warming represent a big threat to the environment, including the mountain environments across the globe! If we want our grandchildren to be able to enjoy snow sports like we have been lucky enough to do, these decision-makers need to be snow lovers who are aware of the importance to protect this fragile, ephemeral winter wonderland. It is also important to promote the health benefits of snow sports – to the body AND the mind – along with safety, which is another main focus of this project. Professionals will explain to children and their parents how to spend a good AND safe ski holiday. You can find out more information and see the rest of the President’s message and thanks, plus a helpful map to find out where the 300 events will take place on the official website. The World Snow Day’s moto is Explore, Enjoy and Experience! Watch this funny trailer launched by the organisers...
Leave a comment and let us know if plan to get involved in this year's World Snow Day...
The 'Bring Children to the Snow' campaign, "SnowKidz", launched in 2007 aimed to encourage FIS (Fédération Internationale de Ski) Members (National Ski Associations) to promote snow sports in their own country. Now World Snow Day goes beyond the FIS members to work with everyone involved in the snow sports community. The overall aim is to introduce children, from 4 to 14 years old, to the wonders of the mountain environment and snow sports, by encouraging all stakeholders to celebrate everything related to snow around the world on the same day. The 2014 edition will take place on the 19th of January.
A clear message from the FIS President
Gian Franco Kasper believes that children are our future. Each and every season we want to see more and more children taking to snow sports for the first time and whether they will grow up to be professional skiers or not is not what is important to us. What we want is to watch them grow up with skiing and/or snowboarding as an important part of their lives. It is this vision that was the main inspiration for FIS’s ‘Bring Children to the Snow’ campaign that was introduced by the FIS Council in November 2007. World Snow Day brings together many of the general benefits of snow sports and combines them with the joy and wonder of the snow. It is a day where children come with their families and are encouraged to enjoy and explore the snow and at the same time they learn about the environment, health benefits of snow sports and safety on and off the snow in ski resorts across the world. We hope that World Snow Day delivers an experience, for each and every child who takes part, to cherish for a life time and will want to re-live each year…
The role of the FIS
The main role of the FIS has always been its the organisation of the competitive side of skiing and snowboarding and for the past 100 years its aim has been to uphold the prestige and fairness of competitive snow sports through to the highest levels. However, due to a decline in participation in snow sports over the last few years, especially among the younger market, the FIS has become committed to the world-wide promotion and development of recreational skiing and snowboard to try and bring these numbers back up.
World Snow Day is not just about numbers!
Children of today will be the decision-makers of tomorrow. The increase in temperatures due to global warming represent a big threat to the environment, including the mountain environments across the globe! If we want our grandchildren to be able to enjoy snow sports like we have been lucky enough to do, these decision-makers need to be snow lovers who are aware of the importance to protect this fragile, ephemeral winter wonderland. It is also important to promote the health benefits of snow sports – to the body AND the mind – along with safety, which is another main focus of this project. Professionals will explain to children and their parents how to spend a good AND safe ski holiday. You can find out more information and see the rest of the President’s message and thanks, plus a helpful map to find out where the 300 events will take place on the official website. The World Snow Day’s moto is Explore, Enjoy and Experience! Watch this funny trailer launched by the organisers...
Leave a comment and let us know if plan to get involved in this year's World Snow Day...
About Nikki
Being lucky enough to have parents who were crazy about skiing, my love for the mountains started when I was 4 years old on our first family ski holiday to Austrian ski resort of Obergurl. One ski holiday a year was never enough and tears rolled down my face as I looked out the back window of the car on the drive down the valley on the way home!